Inbound, CRM & RevOps

Nothing gets lost between first touch and closed deal

We route every warm lead, clean the CRM you already have and show what drives your revenue. Built for you, inside your CRM.

Inbound automationCRM optimizationRevOps & reporting
AutomateDemandautomatedemand.com

Where revenue gets lost

Most CRMs hold more pipeline than anyone works.

Today
With the system
Warm leads wait in a shared inbox
Enriched, scored and routed on arrival
Duplicates, outdated contacts, accounts without an owner
Clean records and an owner on every account
Existing contacts nobody calls
Reactivation lists from contacts you already own
Nobody knows which message booked the meeting
Every reply and meeting tied to its signal, list and message
AutomateDemand2 / 8

Inbound automation

From sign-up to the right rep, the moment it arrives.

01

Arrives

A sign-up, a form fill or a website visit.

02

Enriched

Company, industry and size, from several enrichment sources.

03

Scored

0 to 100, with the reason written next to it.

04

Routed

By segment, region and score. A accounts to AEs, B accounts to SDRs.

05

Followed up

A task in the CRM, and an alert when a warm lead goes untouched.

Built inICP from your won and lost dealsThresholds from your deal dataRecalibrated as deals are won and lost
AutomateDemand3 / 8

CRM optimization

The contacts you already own become a reactivation list.

Your CRMexample data
Records without duplicates82% → 100%
Contacts with current job data31% → 88%
Accounts with an owner57% → 100%
✓ Reactivation list ready
Deduplication, enrichment and job-change checks
Reactivation lists from the accounts worth calling
Properties, lifecycle stages and owner routing
AutomateDemand4 / 8

RevOps & Reporting

You see which signal, list and message drive your revenue.

One line from signal to deal
Signal List Message Reply Meeting Deal
01

Handover rules

Clear handovers between marketing, SDRs and AEs.

02

Live reporting

Every reply and meeting tied back to the signal, list and message behind it.

03

Documented

Documentation and walkthroughs, so your team owns the system.

AutomateDemand5 / 8

Results

2x warm pipeline at Koyfin,
5x contacts in the CRM at HeyCare.

Koyfin
2x warm pipeline

3x registrations that can be enriched, 2x deals created from those conversations.

“We fully doubled our pipeline for our warm campaign.”Ben Haghani, Head of Sales

HeyCare
5x contacts in the CRM

Contacts, direct numbers and roles filled in and corrected.

“If you do not have a very talented revenue operations person full time in your company, work with an external team.”Jakob Hahn, Head of Partnerships

No guarantees. Every CRM is different.

AutomateDemand6 / 8

FAQ

You keep your CRM.
Five more answers.

Do we need a new CRM?

No. We work in the CRM you already use.

Which CRMs?

HubSpot and Salesforce. Ask us about others.

Who runs the tooling?

We do. No licences to buy, no seats to manage.

Where does the data come from?

Several enrichment sources in a waterfall, so far fewer records stay unknown.

How is a lead scored?

Fit, signal strength and timing in one score, with the reason written next to it.

What does it cost?

That depends on your CRM and the modules you need. You get scope and price once we have seen your CRM export.

AutomateDemand7 / 8

Next step

Bring your CRM export.
You get an answer within a week.

01

A 30 minute call

We map which modules your sales motion needs.

02

Your CRM export

Within a week we tell you which segment is actually worth a system.

03

Then you decide

You get scope and price. Nothing is signed before that.

In scopeInbound routing, CRM cleanup, scoring, reporting
Built onHubSpot or Salesforce, Clay, enrichment APIs
ToolingRun by us. No licences to buy, no seats to manage
You keepDocumentation and walkthroughs, so your team owns the system
Book the call cal.com ↗

If no segment is worth a system yet, we tell you that too.

AutomateDemand8 / 8

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